Audience Gateway for Publishers


	"Over the past few years we have grown to 25 digital properties across varying vertical markets and demographics and are now one of the top networks in the publishing industry. Our team recognizes that the evolution of digital revolves around understanding and utilizing all of the data we collect. Our on-site inventory powered by AudienceScience’s integrated audience platform is helping us better understand our audience and enables us to create targeted, actionable opportunities for our advertisers." Kristine Welker Vice President of Sales and Marketing, Hearst Magazines Digital Media

All audience targeting technologies are not created equal. In fact, AudienceScience has been recognized as the industry leader since introducing the first audience targeting solution to the market. Now, AudienceScience delivers the most widely adopted, powerful, and flexible integrated audience platform, The Audience Gateway.

The Audience Gateway gives you the ability to collect, import and aggregate huge volumes of data from disparate online, offline, and third party sources on one platform. Now you can you get a true picture of your audience and its potential and maximize the value of your users and inventory. By turning your data into actionable information, you can define high quality relevant audiences to meet the needs of your advertisers.

Informed decisions deliver increased revenues and campaign success. AudienceScience facilitates this with its advanced reporting and analytics tools to help you optimize your audience segments, and maximize performance goals. By determining general user behavior on your website; specific behavior within key sections/categories; top keyword searches; and discovering new areas of opportunity - AudienceScience’s Intelligence reporting provides valuable insight for future planning, segment development and campaign success.

We enable publishers to choose how to work with us, with customizable solutions to best fit your needs. You can leverage the integrated audience platform to generate new revenue streams by selling audience targeted campaigns on your inventory or across the AudienceScience Network. The Audience Gateway gives publishers the unique capability of complete control to both create the audiences advertisers demand and establish new ways to sell their data and inventory. By selling targeted advertising on your site, you make each impression more valuable.

Join one of our proven programs to generate even more revenue:

Audience Syndication
Are you maximizing your revenue potential? You have a great site with loyal users but you're only monetizing a small portion of their online activity. AudienceScience empowers publishers like you to augment your audience behaviors by importing AudienceScience audience segments for your targeting use to meet advertiser demand, generating an additional revenue stream. Learn More

Audience Extension
Leverage your existing audience segments to target your premium audiences after they leave your site and drive revenue straight to your bottom line. Learn More

Audience Data Provider
Transform your audience data into dollars with no impact on your current ad inventory. Through our program you will have multiple “blind” sales channels at work for you and you are paid every time your data is used, providing a new opportunity to scale your data.

Inventory Provider
Sell inventory through our network by providing it to other resellers of audience targeting campaigns. High rates, branded advertisers, no contracts, complete control, easy revenue are the benefits that await you. Learn More

AudienceScience Powered By Program
How can you be sure that marketers know your advertising solutions are of the highest caliber? We welcome you to request to join the AudienceScience Powered By Program and help highlight that your audience targeting offerings are driven by the leading provider of targeted advertising solutions. Learn More

Publisher Solution for Online Audience Targeting

Award Winning Customer Service
As pioneers in the audience targeting space, AudienceScience has the greatest wealth of expertise in the industry to share in audience targeting best practices and online campaign management. Your dedicated audience targeting specialist will work with you to gain additional insights into your audience and optimize your campaigns for maximum results.

To learn more about working with AudienceScience, contact us for more details.