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Advertisers

  "People kept saying ‘I see skechers.com ads everywhere online! You must be making a lot of media buys.’ But we weren’t! We made a media buy through AudienceScience, so if a consumer is interested in footwear or visited our site, they are shown SKECHERS ads on sites across the internet.”

Laura Christine
Vice President of Direct Marketing & Ecommerce, SKECHERS USA, Inc		  

As a marketer, you can take advantage of the AudienceScience Network™, which enables you to find key audiences for your message across the Web.

A full suite of targeting solutions to meet your needs include these proprietary targeting techniques:

  • Audience Segments™— Leverage AudienceScience's massive data warehouses to effectively reach your target audience. Rich, intent-based behavioral data and limitless flexibility in segmentation means personalized targets for each and every campaign. You know who you want to reach, and AudienceScience delivers, with scale.

    • Here is a sample of the many segments we offer:

    AUTO
    Auto Enthusiasts
    Hybrid Car Shoppers
    European Import Buyers

    ENTERTAINMENT
    Sports Lovers
    DVD Buyers
    TV Enthusiasts

    FINANCIAL SERVICES
    Retirement Planners
    Home Mortgage Shoppers
    Business Decision Makers

    HEALTH
    Diet & Fitness
    Health & Wellness
    Advocates

    LIFESTYLE
    Eco-Aware Individuals
    Outdoor Enthusiasts
    Proud Parents

    SHOPPING
    Beauty & Fashion Shoppers
    Home Improvement Enthusiasts
    Pet Lovers

    TECHNOLOGY
    Video Gamers
    Gadget Lovers
    Cell Phone Enthusiasts

    TRAVEL
    Business Travelers
    Vacation Travelers
    International Travelers

    And Many More.

    Visit our website www.AudienceTargeting.com to view a complete list of our audience segments.

    If you do not see what you are looking for, contact us for more information on custom segments. We would love to hear from you!

  • Consorte Hispanic Targeting— Reach 70% of online Hispanic customers with the AudienceScience Hispanic Targeting solution, whether Spanish dominant, English dominant or bilingual, across a network of thousands of Spanish and English language Internet sites. In fact, AudienceScience reaches over 19 million unique Hispanic visitors a month. Our network, combined with the advanced targeting technology of The Audience Gateway provides both the scale and the audience platform for advertisers to reach Hispanic consumers with relevant messages at exactly the right moment.

    Three solutions for targeting Hispanic customers:

     
    Consorte Hispanic Channel: Reach Spanish speaking Hispanics on Spanish media.
    Bilingual Hispanic Targeting: Reach bilingual Hispanics on English language media.
    Hispanic Audience Targeting: Target Hispanics with specific interests and intent on English or Spanish language content. Interest/intent categories include Auto, Demographic, Entertainment, Lifestyle and Custom audiences.
    		 

    Learn more

  • Discovery™— Discover your ideal audience with ultimate efficiency. Increase your reach, improve brand awareness, and foster product engagement while gaining insight into your perfect target audience. Identify new targeted prospects and optimize overall performance while meeting your campaign goals.
  • Audience Relevant Messaging™ (ARM)— Take your display advertising to a whole new level. Now you can easily serve dynamically relevant messages based on –
    Browsing Behavior Online and Offline Shopping History Geography
    Search Behavior Demographics And More

    For the first time ever you can leverage our targeting platform to create simple templates to combine key offers and messaging with various design elements and deliver dynamically relevant ads that move users from prospects to customers. You can serve real-time messages based on surfing data and re-targeting data with behavioral data, enabling you to deliver personalized messages to prospects both on and off your site.  Increase interaction, clicks, and conversions among your target customers. Studies show an increase in click-through rate and conversions from 30% to 400%!
  • Advanced Targeting™

     
    Behavioral Re-Targeting/Creative Re-Targeting Geographic
    Channel Audience Relevant Messaging (ARM) SIC Code
    Day-Part Demographic Connection Speed
    		 
  • Audience Intelligence Reporting—Your success is important to us, which is why AudienceScience provides optimization and reporting to help enhance campaign performance.
  • Video Advertising—Did you know 85% of the US Internet audience watches videos online? Don’t miss out on the opportunity reach these highly engaged users. AudienceScience Video Advertising provides access to over 80 million monthly unique users and enables marketers to target these video watchers  based on their viewing habits and purchase intent.

    Combine video ad formats, including :15 and :30 pre-roll, with AudienceScience’s advanced targeting technology. Utilize targeting technologies previously only available for display ads, including audience targeting, geo-targeting, demographic targeting, and more!

  • Creative Guidelines—This document provides guidelines about working with creative units and aims to answer some of the questions you may have. Please note that all creative is subject to AudienceScience approval.

To learn more about working with AudienceScience, contact us for more details.

 

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