Delivering audience targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company.
Case Studies
Audience targeting works! Our advertiser case studies show you how audience targeting from AudienceScience has produced results in the real world.
Automotive
A leading Northwest high-end auto franchise wanted to drive traffic to their site to increase online leads.
AudienceScience delivered banner ads to prospects who previously visited the Web site and then surfed to another site on the AudienceScience Targeting Marketplace™. Users were 20 times more likely to click on the targeted ads.
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Consumer Products
The clients goals were to drive demand for the new pen, improve brand awareness and gain maxium exposure during the new product launch.
The Results: The campaign not only drove traffic to the web site, but also increased sales. In fact, over just a two month period the client received an ROI of over 264%. Additionally, in three months AudienceScience delivered 22% of all click through traffic, which accounted for 70% of all online sales from display advertising. Thus proving that behavioral targeting helps drive audiences who not only have an interest, but also an intent purchase.
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Finance
Financial Times’ FT.com employed audience targeting in an online campaign for NTT DoCoMo, with positive results.
The Results: The audience targeting portion of the campaign generated significantly better results than run-of-site ads. Awareness increased as much as 193% in behaviorally targeted audiences compared to run-of-site audiences, and positive brand perceptions as much as 83%.
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Manufacturing
An international oil manufacturer used audience targeting on Guardian.co.uk to help educate consumers about how to reduce CO2 emissions.
The Results: Not only was audience targeting advertising found to be more effective than run of site at reaching citizens who are "very concerned" about the impact of vehicle CO2 transmissions on the environment, but conversions were much higher as well.
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Retail
Skechers a global retailer of award-winning lifestyle footwear for men, women, and children, sought to maximize return on its advertising spend for its retail website by specifically targeting lost conversions.
The Results: SKECHERS saw compelling results from its audience targeting campaign with AudienceScience. Their return on ad spend was 827 percent over the course of the campaign.
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A leading interactive advertising agency looked to implement an advertising program that would increase a nationwide bridal retailer's conversion rate and drive visitors back to the site, creating a second chance for sales.
The Results: In the month of February 2007, re-targeting delivered more than 40,000 people back to the retailer's site and achieved an astounding conversion rate of 15%—with a one-day conversion rate high of 33%.
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Technology
eBridge Marketing Solutions used AudienceScience Search Re-Targeting™ to improve its clients' search marketing campaigns.
The Results: eBridge has seen a nearly 40% reduction in CPA for these advertisers, helping clients extend their search dollars. The results were so impressive that 100% of participating advertisers renewed the program, and eBridge expanded program adoption among other clients.
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Travel
An agency representing one of the largest and most successful lodging franchisors selected audience targeting leader AudienceScience to help them increase hotel bookings and boost revenue.
The Results: The campaign delivered an astonishing 70,000 conversions! In addition, AudienceScience met the agency's cost goals by achieving a return on investment (ROI) of 72 percent above the campaign average and delivering a cost per booking of 50 percent lower than the campaign average. In fact, AudienceScience delivered 25 percent of all campaign bookings. The hotel chain saw an amazing increase in booked hotel rooms and the agency couldn't be more satisfied with the results.
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American Airlines used AudienceScience targeting to reach a greater percentage of their key target audience.
The Results: The overall campaign audience composition of business travelers was improved by 115%. The brand-metric scores for targeted business travelers increased as much as 218%. And the campaign was 43% less expensive when targeting heavy business travelers.